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Machine Learning & AI

How the Engagement Ratio Boosted Prediction Accuracy

The model had all the right ingredients: clean training data, carefully selected features, and performance metrics that looked solid on paper. It was designed to predict user retention, and in a controlled evaluation setting, it performed well. But in production, cracks started to appear. Power users were being misclassified as likely to churn. Casual users […]

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Data Engineering

Logic First, Data Later? Or the Other Way Around? ETL vs ELT

Data doesn’t just magically become useful. Whether you’re building dashboards, feeding machine learning models, or just trying to get a cleaner look at last quarter’s sales, you need data that’s structured, clean, and actually means something. And that’s where transformation comes in, particularly through ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) processes. But […]

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Machine Learning & AI

Why Your Model Deceives You With High Accuracy (Overfitting in ML Models)

Let’s be honest. Few things are more misleading in machine learning than a model showing 99% (or even 100%) accuracy because of overfitting. On paper, that number looks great. But just like a first date that feels a little too perfect, something usually feels off. And most of the time, it is. That shiny accuracy […]

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Data analysis & Visualization

The Importance of Data Didn’t Increase, It Was Essential All Along

Let’s talk about data. It’s everywhere right now, right? The term has become synonymous with the tech boom of the 2020s. But here’s the catch, data isn’t something we just discovered. It’s always been essential. The real shift? How accessible it has become today, thanks to the massive strides in AI and machine learning. Before […]

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Machine Learning & AI

How Netflix Knows What You Will Watch Next

Netflix is undoubtedly one of the biggest streaming platforms in 2025. Today, we will examine how Netflix’s recommendation system works, along with other similar algorithms that analyze your data and predict your preferences. This article is designed to be beginner-friendly and does not contain detailed technical content. It can be easily understood by everyone without […]